About us
Personalization lies at the heart of what we do.
Whether it’s your dog’s name embroidered in their favorite color or a hand picked dog pin that captures their personality, Squffy lets you design pieces that feel unmistakably yours.
We don’t believe in mass produced gear, we believe in meaningful craftsmanship.
Then and now
It all began in a small backyard, where two best friends spent their childhood lost in imagination. One day they were running a pharmacy, the next they were managing a video store, complete with handmade signs and pretend customers. Every day brought a new adventure, and even then, they knew: one day, they'd build something real, together.
Years passed, but their bond never faded. Life took its course, but their shared creativity and deep friendship remained. What brought them back to that childhood dream? Dogs.
With hearts full of love (and a home full of slobber), they both found themselves proud owners of the same loyal, powerful breed: the Boerboel. And with that, came a new idea, not just to create something together, but to create something meaningful. Something beautiful for every kind of dog, big or small, young or grey muzzled.
That’s how Squffy was born. A brand built on years of friendship, shared laughter, muddy paw prints, and the belief that dogs deserve products that are just as unique, bold, and full of character as they are.
From playful pups to seasoned companions, Squffy is made for them. And for the humans who love them just as fiercely.
What we stand for
Sustainability
Every Squffy order is packaged using recycled and eco-friendly materials. We aim to reduce waste and create timeless pieces that last through every season.
Personalization
From embroidered names to pin friendly details and custom tags, every piece is made to tell your dog’s story.
Quality craftsmanship
Precise embroidery, quality pins, and hand checks on every order for comfort, strength, and beautiful detail.
Ready to find your dog’s perfect match?
Discover our personalized collars, leashes, and accessories made for style, comfort, and character.
Contact
We love hearing from fellow dog lovers. Your questions, stories, or feedback always make our day.
Need support? Questions about sizing, personalization, or an order? Reach out here .We usually reply within 24 hours on workdays.